Mike Paradis is a nationally recognized entrepreneur known for his expertise in business-to-business sales, marketing, service excellence and channel management. As a consultant, Mike worked with Cargill for 10 years on customer-centric projects and formed a partnership with Cargill’s founding family, the MacMillans, who shared his vision for creating the first consulting services company (BenNevis) dedicated solely to increasing the growth and profitability of businesses by providing a strategic customer-centric framework. As a natural extension of that CRM strategy work, Mike founded Demand Chain in 2001 to focus exclusively on CRM implementations. Initially platform agnostic, Demand Chain is now dedicated to the Salesforce CRM platform. As one of the Midwest region’s premier Salesforce Gold Partners, Demand Chain has successfully completed over 1,000 projects, helping hundreds of customers drive better business results through customizing their Salesforce platform.
Mike was previously executive vice president of GE’s Customer Relationship Solutions Division, where he helped build and lead their CRM system integration organization of 80 consultants.