Mike Paradis

Mike Paradis is a nationally recognized entrepreneur known for his expertise in business-to-business sales, marketing, service excellence and channel management. As a consultant, Mike worked with Cargill for 10 years on customer-centric projects and formed a partnership with Cargill’s founding family, the MacMillans, who shared his vision for creating the first consulting services company (BenNevis) dedicated solely to increasing the growth and profitability of businesses by providing a strategic customer-centric framework. As a natural extension of that CRM strategy work, Mike founded Demand Chain in 2001 to focus exclusively on CRM implementations. Initially platform agnostic, Demand Chain is now dedicated to the Salesforce CRM platform. As one of the Midwest region’s premier Salesforce Partners, Demand Chain has successfully completed over 1,000 projects, helping hundreds of customers drive better business results through customizing their Salesforce platform.

Mike was previously executive vice president of GE’s Customer Relationship Solutions Division, where he helped build and lead their CRM system integration organization of 80 consultants.

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Chris Dahlberg
Managing Partner

Chris Dahlberg has nearly 20 years of experience building SFA and CRM systems and managing CRM practices. While at 3M early in his career, he implemented the company’s first-generation SFA system in several departments. Later, as a senior consultant at GE Capital Consulting (Ambient Consulting), he was one of the firm’s most highly utilized resources, implementing SFA and CRM solutions for hundreds of clients in the financial, transportation, manufacturing and healthcare markets. He also served as the firm’s CRM practice manager.

In 2002, Chris helped establish the CRM technology implementation team at BenNevis, a strategic CRM consultancy.

Wayne Latterell

Wayne is a Senior executive with 25 years ‘experience leading and building high performing cross-functional teams. Wayne is a nationally recognized leader for his work in enhancing customer effectiveness through technology. Wayne has managed and directed customer management improvement for more than 75 organizations including; Ford Motor Company, Best Buy Corporation, Andersen Windows Corporation, Jostens, and others.

His work has helped organizations realize double-digit revenue growth, restructure costs, and improve customer retention practices.  Programs including technology enabled selling, gmbuypower.com, bustracker, and others have transformed customer engagement practices within the commercial vehicle industry, transportation services, manufacturing and electronic retail segments.  Wayne has personally managed and direct more than 65 strategic improvement programs with a 97% success ratio.

Published works: CIO Magazine, CRM Magazine, Selling Power, Successful Dealer.

Jay Nelson
VP of Strategic Accounts

Jay Nelson is a successful business builder, professional delivery manager, and functional area leader. Jay has deep process and business systems integration experience supported by a strong customer centric and consultative approach. His background includes; Professional services, CRM, sales and marketing, project management, business analytics and intelligence, operations, business planning, key account planning, requirements definition, opportunity analysis, process improvement, HR, talent acquisition, business P/L performance ownership, Traction EOS* tools deployment, cross industry, and government experience.

Jay takes great pride in building and being part of a team, delivering services within established and measured goals, providing customer driven solutions, and impeccable service and support.  He believes in long term customer, employee, and vendor partnerships.

Accolades: MSPBJ Best Places to Work, Inc. 500 Fastest Growing Companies, Fast 50 Recognition, EY Entrepreneur of the Year finalist, and Tekne Award winner. Contact: jayn@demandchainsystems.com


Jenn Carlson
Director of Talent & Culture

Jenn has nearly 20 years of strategic Human Resources experience, including seven years at Target Corporation. Jenn is a driven leader with expert knowledge in recruitment, employee relations, leadership and employee development. Jenn has been an adjunct professor at local universities for the past 8 years, where she teaches classes in Business Communication, foundational Human Resource Management, and Professional Branding.

Jenn has a Master of Arts in Human Resource Management and is doubly certified as a Senior Professional in Human Resources (SPHR) and a Senior Certified Professional (SHRM-SCP). Jenn is an active member of local and national Human Resources and staffing organizations.